Friday, June 16

La Dolce Vita: Insider’s guide to Florence

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For almost 30 years, Nick Wooster has traveled to Florence each January and June for the international menswear fair, Pitti Uomo. Here’s where the Forty Five Ten Men’s Creative Director and street-style icon spends his time when he’s not scouting new talent, working a showroom, or reviewing a runway collection.

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Depending on who’s paying, my first choice is J.K. Place Firenze. Of course, Zack Shumway [former Forty Five Ten menswear buyer]  is the one who introduced me to it. They have a location here and in the south of France. It’s the most f***ing chic-est place I’ve ever been. So beautiful and cool and un-Florence like. I literally ate every meal there the rest of the week. For me, that’s the secret to life: Listen to people who are experts. Pay attention.

On the other side is Hotel Santa Maria Novella. It’s like a four-star hotel masquerading as a five-star. It’s the best 300 euro you’re gonna get.

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Michelangelo’s David truly is one of the most magnificent pieces of art that you can experience in life—created with nothing more than a hammer and chisel! The scale is just breathtakingly monumental. My favorite souvenirs in all Italy are the little David magnets or statues you find at the souvenir stands.

Another must is the Gucci Museum. It’s amazing. The history is beyond. The highlight is the Gucci Cadillac—a 1970 Seville Gucci-edition. There’s a whole Tom Ford room, and an amazing gift shop where you can buy handbags and books. It’s also a great spot for lunch or tea. It covers everything.

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I’ve eaten in some amazing places, but I don’t really pay attention. At the end of the day, my default is room service. My favorite pizza is a place called La Bussola on via Portarossa 58R. I always, always, always order the pizza margherita.

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